It hardly takes an MBA to see how a health crisis would lead to exploding demand for protective masks and disinfectants, as we saw last spring. But a run on premium-priced jogging pants? That’s a different story.
At a time when many other retailers are struggling to stay afloat, U.K.-based athleisure upstart Gymshark has seen annual revenues rise nearly 50% during the pandemic and recently earned a $1.3 billion valuation. It turns out that remote work and the new home-office dress code (or lack thereof) have sparked epic growth in the “sweatpants” market — just one small example of a second-order effect from a crisis whose impacts have spread far beyond the health sector.
Read the complete article originally published in Forbes.
