Careers: Digital Marketing Specialist

Digital Marketing Specialist

You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do.

We are seeking a Digital Marketing Specialist, but only someone who refuses to settle, who is fearless of pressure, and someone who knows how to have fun. You see, Digital Marketing Specialists here do more than your typical marketing initiatives and duties. The ideal candidate will work directly with the Victory Square Technologies team, reporting directly to the COO and at times liaise with our 20+ portfolio companies’ teams, to assist in meeting daily and quarterly marketing initiative requirements, which may include campaign monitoring, tracking and reporting, corporate branding and content creation planning, strategic planning, company growth and outreach initiatives, competitor research and analysis. 

Who We Are

A bit about us, Victory Square Technologies incubates and finances best-in-class technology entrepreneurs from all over the world. We have a proven process and track record in identifying, investing and scaling extraordinary start-ups and we have developed an impressive portfolio of over 20 innovative and disruptive SaaS companies in every sector of the global economy; including Mobile Gaming, Esports, Sports Betting, Health Tech, InsureTech and Security using the most powerful technologies in AR/VR, Blockchain and AI. We’re boldly taking the tech world to it’s next phase – and we’re looking for great talent to join this rocket ship. With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this, check out the opportunity below!

Where You Come In

You Are:

• Exceptionally good at prioritizing, time managing, and multi-tasking
• A strategic thinker and self-driven problem-solver with the ability to roll-up your sleeves and execute
• Able to excel under pressure, and can handle sudden changes in plans
• Able to manage multiple initiatives in a fast-paced, deadline-driven environment
• Positive and upbeat in your general demeanor.
• An excellent communicator, with both internal stakeholders and external parties
• Decidedly trustworthy and accountable
• Dependable team player
• Believe in work hard play hard mindset

You Have

• 3+ years of professional marketing experience 
• A post-secondary school diploma/degree (Marketing, Digital Marketing, Communications or Business concentrations an asset)
• Superior writing and communication skills
• Superior project management and campaign management skills
• Experience with marketing automation software and CRM platforms
• A solid understanding of digital initiatives, and website analytics tools
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate across various channels
• Ability to develop relationship lifecycle and customer marketing strategy to deliver high-value engagement through every stage of the customer journey

About the Role

Your day to day responsibilities include but are not limited to

• Provide support in the areas of content marketing, digital marketing (including email marketing, webinars, web content, social media), market research, CRM management, client-facing events and other market-positioning activities
• Support with the marketing lifecycle of new developments at varying stages
• Lead the conceptualization, planning, and execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
• Ensure the absolute quality of all written and illustrated content produced is of brand standard
• Strategize and execute strong advertising campaigns with traditional print, online and outdoor media that reflect each target audience 
• Source new advertising opportunities and stay up-to-date with market trends
• Analyze online analytics and conduct marketing studies to identify target audiences and competitive advantages 
• Coordinate the development of content for email campaigns and provide final drafts prior to sending out within Mailchimp and other CRM platforms
• Collaborate with strategy and maintain corporate social media platforms (Facebook, Instagram, Twitter, LinkedIn) 
• Budget management and maintenance on a per project basis
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Identify new content requirements and collaborate with team members to develop and implement new assets
• Assist with creation and review of ad copy, website page content and landing page content 
• Own and report on the status and success of marketing activities/initiatives

 What Will You Earn?

Let’s agree on salary and vacation once we know what you offer, but our goal is to pay above the market rate for your unique skills.

Other Goodies

• Comprehensive employee health benefits package
• Flexible Stat Holidays with the option to bank days for later use
• Casual dress code
• Monthly team events and activities
• Must be a foodie at heart and be down to try new foods (we love going for lunch as a team)
• Enjoy sports

Start date – As soon as possible.

How to Apply

If this sounds like a position for you, please respond to this advertisement with your resume and cover letter to Abbey Vogt at abbey@victorysquare.com 

Please, read carefully:

• Upload your cover letter and resume:
  • Ensure that your cover letter and resume are saved and sent as one file and sent to abbey@victorysquare.com with this job title as the subject.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. No phone calls, please.